Inspire Action and Drive Sales with Peapod Digital Labs Media Partnerships

Driving more product sales is critical to your business.  With your PDL partnership, you can do it on a national level, a local level, all the while getting measurable results for both offline and online.  All of your marketing is driven by Retailer First Data and executed through onsite and offsite platforms to reach your consumers where they are most active.

Solutions Designed for CPG Marketers

Engage consumers wherever they are and motivate them to spend more and buy more often.

  • Launch New Products

  • Reach Loyal or Lapsed Buyers with different offers

  • Create unique content to drive stronger understanding and engagement

  • Increase sales both in-store and online

End-to-End Managed Services

Your time is precious, and you need an expert to help you from planning to insights. We are here every step of the way to help you reach your goals.

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Strategy

We help create the right program by understanding your objectives

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Execution

Setting up and running campaigns in multiple platforms, but our team will handle all of it for you

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Creative Services

Whether in social, display or promotions, we will help ideate and build the best creative

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Measurements

We measure KPIs, and also provide insights to optimize current and future

Considered together, the great local brands of Ahold Delhaize USA comprise the largest grocery retail group on the East Coast and the fourth largest grocery retail group in the nation with:

  • Over 2,000 stores in 21 states
  • Over $43 billion in sales
  • The #1 U.S. food eCommerce business, Peapod
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Great Local Brands of Ahold Delhaize | USA

Why Peapod Digital Labs Media Partnerships

Exclusive Customer Data

Target shopper audiences leveraging:

  • Exclusive in-store and online purchase data from more than 25 million active shoppers
  • Purchase intent data collected from shopper interactions on Coupons.com

Shopper-Contextual Media

When shoppers are ready to buy, that’s when you want to connect. Promote your products with best in class media executions in brand-safe, contextually relevant media including:

  • Ahold Delhaize USA local brand web properties, apps and email communications
  • Dedicated brand pages
  • Quotient’s flagship consumer brand, Coupons.com
  • Across the digital media ecosystem, including web, app, mobile, email, and social/influencer media

Creative Built to Convert

Whether they’re on their laptop or tablet at home or on their phone in-store, shoppers respond better to personalized messages and in-ad calls-to-action that deliver valuable content and utility:

  • Engaging ad experiences including personalized product galleries, influencer led social feeds, animations and video
  • In-ad utility to activate digital coupons, add offers to loyalty accounts, build shopping lists, add-to-cart for online purchases, locate the nearest store, and more

Analytics & Optimization

Measure your campaign’s success and develop insights to optimize future campaigns with advanced analytics. Measure:

  • Verified sales impact linked to media campaigns (assuming scale feasibility)
  • Store visitation lift
  • Media engagement
  • Promotional performance

Made Possible with Technology

Underlying Peapod Digital Labs Media Partnerships is a powerful technology ecosystem that combines shopper data and analytics, ad technology and digital promotions in an integrated tech suite, designed to drive results at scale. That’s why we’re Peapod Digital Labs Media, Powered by Quotient.

Contact us to learn more about Peapod Digital Labs Media or to get started today.