Drive Sales at Food Lion, Giant and Peapod

Introducing

Inspire Action and Drive Sales with Peapod Digital Labs Media Partnerships

With Peapod Digital Labs Media Partnerships, national brand and shopper marketers can drive efficient, measurable sales at Ahold Delhaize USA brand stores, both offline and online, with data-driven, digital media and promotions solutions.

Considered together, the great local brands of Ahold Delhaize USA comprise the largest grocery retail group on the East Coast and the fourth largest grocery retail group in the nation with:

Over 2,000 stores in 21 states
Over $43 billion in sales
The #1 U.S. food eCommerce business, Peapod

Great Local Brands of Ahold Delhaize | USA

Why Peapod Digital Labs Media Partnerships

Personalized ads, delivered to the right shoppers at the right time and place, help to enhance and customize the shopping experience. With Peapod Digital Labs Media Partnerships, brands can deliver personalized ad and promotional experiences easily by leveraging our core capabilities and end-to-end managed services.

Exclusive Customer Data

Target shopper audiences leveraging:

Exclusive in-store and online purchase data from more than 25 million active shoppers
Purchase intent data collected from shopper interactions on Coupons.com

Shopper-Contextual Media

When shoppers are ready to buy, that’s when you want to connect. Promote your products with best in class media executions in brand-safe, contextually relevant media including:

Ahold Delhaize USA local brand web properties, apps and email communications
Dedicated brand pages
Quotient’s flagship consumer brand, Coupons.com
Across the digital media ecosystem, including web, app, mobile, email, and social/influencer media

Creative Built to Convert

Whether they’re on their laptop or tablet at home or on their phone in-store, shoppers respond better to personalized messages and in-ad calls-to-action that deliver valuable content and utility:

Engaging ad experiences including personalized product galleries, influencer led social feeds, animations and video
In-ad utility to activate digital coupons, add offers to loyalty accounts, build shopping lists, add-to-cart for online purchases, locate the nearest store, and more

Analytics & Optimization

Measure your campaign’s success and develop insights to optimize future campaigns with advanced analytics. Measure:

Verified sales impact linked to media campaigns (assuming scale feasibility)
Store visitation lift
Media engagement
Promotional performance

Made Possible with Technology

Underlying Peapod Digital Labs Media Partnerships is a powerful technology ecosystem that combines shopper data and analytics, ad technology and digital promotions in an integrated tech suite, designed to drive results at scale. That’s why we’re Peapod Digital Labs Media, Powered by Quotient.

Solutions Designed for CPG Marketers

Engage consumers wherever they are and motivate them to spend more and buy more often.

Increase Performance of In-store Events
Drive New Product Trial
Reach New and Lapsed Buyers

End-to-End Managed Services

From planning to insights, we’re with
you every step of the way.

Strategy

We work with you to understand your objectives and develop a plan.

Execution

Our experts implement your campaign, from creative development to campaign deployment.

Measurement

We measure your KPIs, and also provide insights to optimize current and future campaigns.