Inspire Action and Drive Sales with AD Retail Media Solutions

Driving more product sales is critical to your business.  With your ADRM partnership, you can do it on a national level, a local level, all the while getting measurable results for both offline and online.  All of your marketing is driven by Retailer First Data and executed through onsite and offsite platforms to reach your consumers where they are most active.

Solutions Designed for CPG Marketers

Meet the omnichannel shopper wherever they are. Motivate them to spend more and buy more often through:

  • Launching New Products

  • Reaching Loyal or Lapsed Buyers with different offers

  • Creating unique content to drive stronger understanding and engagement

  • Increasing sales both in-store and online

End-to-End Managed Services

Your time is precious, and you need an expert to help you from planning to insights. We are here every step of the way to help you reach your unique goals.



We help develop the right program by understanding your objectives



You have the ability to set up and run campaigns on multiple platforms with our self-serve of managed options


Creative Services

Whether through onsite, offsite, in-store, or at-store, we will help you ideate and build the best creative



We measure KPIs, and also provide insights to optimize current and future campaigns

Considered together, the great local brands of Ahold Delhaize USA comprise the largest grocery retailer on the East Coast and is the fourth largest grocery retailer in the nation with:

  • Over 2,000 stores in 21 states
  • Over $43 billion in sales
  • The #1 U.S. food eCommerce business, Peapod
Food LionGiant Martin´sGiantHannafordStop Shop

Great Local Brands of Ahold Delhaize | USA

Why Peapod Digital Labs Media Partnerships

Exclusive Customer Data

Target shopper audiences leveraging:

  • Exclusive in-store and online purchase data from more than 30 million active shoppers

Shopper-Contextual Media

When shoppers are ready to buy, that’s when you want to connect. Promote your products with best-in-class media executions in brand-safe, contextually relevant media including:

  • Ahold Delhaize USA local brand’s web properties, apps, and email communications
  • Dedicated brand pages
  • Across the digital media ecosystem, including onsite, offsite, in-store, and at-store

Creative Built to Convert

Whether they’re using a laptop or tablet at home or on their phone in-store, shoppers respond better to personalized messages and in-ad calls-to-action that deliver valuable content and utility:

  • Engaging ad experiences including personalized product galleries, influencer led social feeds, animations and video
  • In-ad utility to activate digital coupons, add offers to loyalty accounts, build shopping lists, add-to-cart for online purchases, locate the nearest store, and more

Analytics & Optimization

Measure your campaign’s success and develop insights to optimize future campaigns with advanced analytics. We measure:

  • Verified sales impact linked to media campaigns (assuming scale feasibility)
  • Store visitation lift
  • Media engagement
  • Promotional performance

Made Possible with Technology

AD Retail Media has a powerful technology ecosystem that combines shopper data and analytics, ad technology, and digital promotions in an integrated tech suite, designed to drive results at scale.